Marketing in the Metal processing industry

The metal processing industry is characterized as a key sector for the smooth functioning of modern society, with great dynamics, where the main barriers to entry of the new companies are associated with large start-up capital. It is directly affected by the fluctuation of the stock market. Abrupt increases or decreases in prices are often …

Industrial marketing and its specificity

The division between industrial and consumer marketing is a matter of research over 30 years and a steady supply of discussions in the academic marketing society. Although the generations of marketing thinkers have set a relatively clear dividing line between B2C and B2B, some data often create the need for a review of this separation. …