The division between industrial and consumer marketing is a matter of research over 30 years and a steady supply of discussions in the academic marketing society. Although the generations of marketing thinkers have set a relatively clear dividing line between B2C and B2B, some data often create the need for a review of this separation. …
Tag Archives: Business development
What is this about?
Hello and Welcome! This blog is dedicated to supporting Business development professionals in the metal processing and building materials industry to further improve their skills. It also aims to assist entrepreneurs and executives in creating an environment and company culture that will stimulate employees to perform at their best possible level and produce a unique …